We are passionate about all things Bay of Plenty. We’ve set out to create an experience that appeases all the senses; hear the music, taste the gourmet food/wine/beer, smell the aromas, see the festival stage, and feel the suns warmth and grass beneath your feet.

 

We believe Tauranga should be known for all of the facets that make it amazing, and so First We Eat combines all the ingredients of a good time. NZ’s leading musicians across multi-generations will have you dancing, the exquisite wine and beer selection will have you curiously testing, and the celebrity chefs will curate the food streets that create taste sensations you’ll remember long after you try them; seafood, plant-based, meat and Asian cuisine areas alike. Come immerse yourself in a full day of entertainment at the famous Wharepai Domain and make the most of your long weekend.