Good George came to life when a bunch of friends got together after years in hospitality and brewing, and decided it was time to create their own craft beer brand. After finding a home in the old St George’s Church in Frankton, Hamilton, the venue gave the brewery it’s name.


From our shiny new brewery in Lyall Bay, we’re continuing to do what we started back in 2011: making approachable, award winning beer. Quality and simplicity form the basis for our mantra in keeping things uncomplicated. Our range is a diverse cast of characters, with something to suit every one of you, and everyone of us. Nice.

Mount Brewing.png

Mount Brewing Co. Brewery - Born Bred and Brewed in the Bay since 1996. We’re a locally owned and operated 3rd generation brewery with a passion for making tasty brews for all to enjoy! We’re super stoked to be living, brewing and drinking in the best place in the world, which is why we are dedicated to crafting brews so anyone can hit the beach, crack open a can, lay back, and enjoy paradise!

The Island Can.jpg

The Island Brewery rocks it local, punching out crisp tasty brews from the sun soaked sandy shores of Papamoa.


Live life, Live Easy.



The Steve Bird range is our signature wine collection, loved by critics and wine lovers around the world. Hand-selected parcels of grapes are crafted from our award-winning winemaker Steve himself, who brings over 30 years of experience and knowledge to winemaking. Each variety captures the specific quality of each vineyard’s exceptional location, with a philosophy that entrusts Aotearoa’s (New Zealand’s) pristine environment and unique nature to do the rest.


The Leveret brand is a descendant of the award-winning Coniglio range. The word “leveret” means young hare, three of which can be found dancing on the bottle’s label. These hares represent the ongoing wine business including growing grapes, producing wine, and distribution. We look forward to seeing you all at the winery tent at this inaugural event!


Mills Reef Winery was established in 1989 by the Preston family.

Through commitment and dedication to excellence, the Mills Reef brand has established itself as one of New Zealand’s premium labels with a particular reputation for outstanding Bordeaux varietal reds and Syrah and exceptional Chardonnay.


Brent and Larissa Park are the owners of Volcanic Hills, a winery that makes it’s wine in Rotorua. Situated at the Rotorua Skyline - the Winery at the base of the Gondola and a Tasting Room at the top. Despite there being no vineyards in the region, they realise Rotorua is where most visitors to New Zealand come through. By being where the people are (both domestic and international visitors), we have brought the wine to the people - the main reason we make wine is for the people to enjoy it!!

Stoneleigh - 500x.png

An iconic Marlborough winery, Stoneleigh has championed sustainable wine making practices creating wines that are a true expression of the region from which they hail. Once the bed of an ancient river, the Stoneleigh vineyard is studded with stones which, during the day, reflect the Marlborough sunshine up onto the grapes creating perfectly ripe grapes, whilst capturing the heat of the sun throughout the day helping to develop rich and intense flavours in the grapes. A true wonder of nature.

Church Road Logo.png
Church Road - 500x.png

One of the oldest wineries in New Zealand, our journey started with a young Tom McDonald whose passion for wine saw him forge both a remarkable legacy and invaluable future for Hawke’s Bay winemaking. Today, our current Chief Winemaker, Chris Scott, continues this dedication to creating exceptional wines, combining traditional winemaking practices with innovative techniques.

Mumm Logo.png
Mumm - 500x.png

For over 200 years Maison Mumm has been a prominent Champagne house with an inspired history. Today, Mumm has embraced the modern Champagne drinker and has become a world leader in innovation within the Champagne space, most notably with the new Grand Cordon bottle shape making Maison Mumm the first Champagne house to have a bottle without a stickered label which is made from 75% recycled glass. A Brut Champagne, Mumm Grand Cordon is fresh and lively and perfect for your next celebration.  


Broken Shed Vodka - couple riverbank squ

Broken Shed Vodka hails from Lake Wanaka and is an international success with massive growth across the United States. Bottled locally here in Tauranga, Broken Shed Vodka is crafted from a blend of two of New Zealand’s purest waters with natural protein whey that is distilled three times. It’s free from gluten, GMOs, additives and added sugars. Sip it and set your spirit free.


A fresh approach for a more sophisticated audience, this low sugar ready to drink cocktail tastes as good as it looks. Locally made in the sunny Bay of Plenty from 100% natural ingredients, you won’t find preservatives in this cheeky little pre-mix. It’ll help you escape the day or transform a night out. Best enjoyed over ice when the sun is out.


Here comes the Sun ☀


Seltzers are huge overseas and fresh on the shelves in NZ. Crisp and deliciously refreshing - they're made from beer but taste more like your favourite vodka premix.


Food Streets

First We Eat brings together food for all tastes, dietary requirements and ages. The crew of culinary stars will create an array of unforgettable taste sensations within each of the four food streets/zones featuring; Sounds of the Sea, Plant Power, Rickshaw Ride and Stars and Stripes!

Celebrity Chefs: Karena & Kasey Bird 

We are excited to announce winners of Masterchef New Zealand Karena & Kasey Bird will be joining us at First We Eat. 


After winning Masterchef in 2014, the sisters self published their first cookbook For the Love of... which went straight to number on the Best sellers list and also won Best Television Cookbook at the Gourmand World Cookbook awards. They have also filmed two seasons of their own cooking series Karena and Kasey's Kitchen Diplomacy which see's us travel to a different country each episode. Since Masterchef we have been to over 50 destinations around the world whilst also being involved with lots of food events all over New Zealand. They released our second self published cookbook Hungry which also won an award at the Gourmand World Cookbook awards. 


We can't wait for Karena & Kasey to join us at First We Eat!


Food Vendors

Atticus - Dole Whip.jpg

Atticus American Treats is a family owned food truck selling (old fashioned) real fruit lemonade and Dole Whip, a dairy-free fruit soft serve we discovered at Disneyland! We create a range of sundaes and floats to keep you cool all summer long including our iconic 'Pineapple Lump Sundae' available with fresh pineapple to make it a great vegan, gluten-free treat!


At Bun Hun, every bao and dish is lovingly made from scratch - playful and unorthodox Asian fusion, warmly served by Bun Hun and her amazing team at markets, events, catering functions, pop-ups and festivals around Aotearoa. The Bun Hun team look forward to sharing their passion and food with you!


We are a food caravan, proudly owned and operating since 2016. We make our own hamburgers and make our own slow cooked chilli. We also have our very own, now iconic, Hot Hot Hot Sauce!

We pride ourselves on: serving fresh produce, using high quality products and ingredients. And making sure you have such a great experience that you would not only return, but would recommend us too.


I love food, great flavours and creating delicious dishes, but I’ve always struggled with food allergies. That’s why at Fill A Bowl, we wanted to create a space where every person has access to healthy, fresh, tasty food. So to put that vision into action, we made chef-created meals that are quick, nutritious, and accessible for everyone, no matter what your health is like.


Fricken Chicken is fried chicken with a kiwi twist. We have taken the methods of frying crispy and juicy chicken with Kiwi flavours.


Fricken Chicken came about as an experiment with traditional fried chicken recipes and changing them to suit the tastes of kiwis. Fricken Chicken is the result of a partnership that many people now have the chance to enjoy and taste, that fricken good flavour.


Located in the Bay of Plenty, Johney's Dumpling House is a purveyor of fine dumpling artistry and leaders of the revolutionary street food culture.
Every single delicious dumpling is hand crafted to perfection with the flavours and knowledge of three generations behind us.


A 1962 vintage caravan created out of the love for tasty and authentic Japanese St food. Serving Donburi and Poke Bowl in the heart of BOP.

Our mission is to deliver the best food experience using the freshest ingredients in every savory dish.


I started Lukey J's 3 years ago with the idea to have great tasting burgers, that are filling, tasty and affordable! Our American burgers are bigger and better than before with a pure New Zealand twist, Lukey J's signature Sauces and fresh ingredients that will have you watering at the mouth.

Nourish Pod.jpg

Healthy food that is never boring! It looks too good to be healthy! Our menu has been created with passion and love for introducing a healthier relationship with food, creating only the most nourishing + replenishing + yummiest food for your body.


Benefiting from inside out! We have a variety of options from Dairy + Gluten + Vegan, something to suit everyone. 

Sawadee - Food.jpg

Doug and Thanya present an authentic selection of freshly cooked thai and asian dishes for you to enjoy. They have been preparing meals in the Waikato for over 6 years and have a large following of loyal supporters.


Grab yourself something tasty from handmade spring rolls, freshly prepared pad thai, or a delicious duck curry. Perfect for any occasion.


Kile and Sue are partners and owners of The Homegrown Kitchen. With over 30 years combined experience working in hospitality throughout NZ, Australia and Europe they travel the Bay of Plenty bringing you dishes that reflect their love of seafood and are also inspired by cuisines that they have enjoyed on their travels. Their menu focuses on gourmet seafood street food that is full of flavour and variety.


John and Rose are both trained chefs with experience in international hotels, restaurants, catering companies and private clubs. Over the past 6 years they have both been involved in training chefs and hospitality students at Institutes of Technology in New Zealand.

They have decided to put their skills towards their own catering business and can offer a range of menus and services for different food markets and private catering.


Tray of Plenty serves up authentic Texan BBQ on our smoker which we had made in Ennis, Texas. Think low and slow cooked meats, like brisket and pulled pork, with delicious homemade sides.